![]() ![]() We know our decision to split our services has upset many of our subscribers, which we don’t take lightly, but we believe this split will help us make our services better for subscribers and shareholders for years to come. Questions that investors would like to see asked should be sent to. ![]() (4) to remain very price aggressive, with $7.99 per month for unlimited streaming of a huge library of TV shows and movies, and $7.99 per month for unlimited DVD rentals, 1 out at-a-time. Dogs really can smell your fear, and then they get scared, too. (3) to enable us, with the growth in revenue, to license more streaming content and thereby improve our streaming service even more (2) to enable us to improve our global streaming service even more rapidly, because it is not meshed with a domestic DVD business (1) to create a dedicated DVD rental division that takes pride in great execution and maximizes the opportunity for disc rental over the coming decade The strategy behind the split of our services is four-fold: Despite the guidance revision, we remain convinced that the splitting of our services was the right longterm strategic choice. subscribers, the standard plan (it offers two-screen, high-definition viewing) will increase from 11 to 13 per month due to the most recent price hike. Shalini Ramachandran and Drew Fitzgerald, For Web Firms, Faster Access Comes at a Price. Luckily the increase won’t cost you an arm and a leg, regardless of your subscription plan. Netflix has treaded lightly with price increases since 2011, when it suddenly hiked prices 60 for streaming and DVD-by-mail subscribers. ![]()
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